Tourism: Umbrella Marketing Services Provided
Business ownership in a rural community can be tough. The pool of potential customers is limited to the size of the surrounding community; and the opportunity to advertise to those outside your home market can be cost prohibitive. In many cases, those that start a business with the dream of entrepreneurship find that they have simply bought themselves a job – typically a low-paying, time-consuming one.
The City of Kingman recognized a need to help its local businesses thrive but struggled with a lack of identity, prohibiting them from effectively marketing as a tourist destination.
Ignite Brand Marketing created a marketing consortium comprised of 28 local businesses, where an equal amount of money was pooled from each and then spent on marketing strategies intended to raise awareness on a grand scale of all that Kingman offers. Some of these initiatives included:
- World-wide digital advertising campaign
- Web content creation and distribution
- Print collateral
- Billboard advertising
- App development