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Umbrella Marketing: A New Strategy for Progressive Companies


There’s a new buzzword in the ever-evolving world of marketing, and it’s changing to-market strategies across the country. Umbrella marketing, a cost-cutting strategy that integrates an outside agency into daily operations; streamlining marketing, advertising, brand strategy and design, is rapidly growing in popularity among companies that experience a similar set of challenges when staffing a full-service marketing department. These challenges include:

STRATEGIC DECISION MAKING

In some organizations, politics may have some influence on the decisions you make as a business owner/manager. Vendor selection, hiring and firing and even charitable giving are often determined by a personal relationship with another company or individual. Umbrella marketing takes the “personal” out of decision making and brings it back to business. That’s not to say that your existing relationships with vendors cannot remain intact, but you can rest assured that your vendors will be selected based on their ability to provide the best value and highest quality of work required for your brand. With umbrella marketing, a dedicated phone number is provided so that all interaction with vendors, ad reps and other marketing inquiries can go directly through your marketing team alleviating unnecessary distraction in your day to day operations.

Umbrella marketing, pioneered by Ignite Brand Marketing, has become the solution for many of the challenges companies often face. With umbrella marketing:

  • Dedicated marketing teams assigned to clients based on background and experience
  • Vendor interaction, graphic design and strategy implementation is housed under one roof
  • Economies of scale and enhanced efficiency are often achieved through off-site services
  • Competitive advantage is increased given reduction in overhead, a consistent marketing message and strategic plan execution

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