Rural communities, while smaller than many urban communities, still have the same basic marketing needs as their larger counterparts. Rural communities need businesses and residents so that the community can flourish, jobs are created, and economic security can be established.
Marketing Rural Communities
Rural communities, while smaller than many urban communities, still have the same basic marketing needs as their larger counterparts. Rural communities need businesses and residents so that the community can flourish, jobs are created, and economic security can be established. What many rural communities are slow to adapt is a strategic marketing plan to uniquely brand and market what their community has to offer. Rural communities want to reach current and former resident and small businesses while appealing to new potential residents, businesses, and tourist.
When you set out to market your rural community to a specific audience, you want to control the message and community branding that your target audience sees. You want to tell a complete story, including a story about your past, what your community is now, and what your community will be tomorrow. Why would someone want to live in or visit your community? Why would a business want to set up shop in your rural community? With planning and a strategic marketing and branding campaign, you can set the message and successfully market your rural community to encourage growth and economic success.
3 Critical Components for Branding and Marketing Your Rural Community
There are three critical components involved in marketing your community’s attractions and assets. If you are uncertain what your community assets and attractions are, a good place to start is with a SWOT analysis. With a SWOT analysis, you assess your community’s strengths, weaknesses, opportunities, and threats. Next, employ the three strategies below to begin branding and marketing your rural community.
Community Website & App
A modern, well-functioning website that is mobile optimized is no longer a luxury, it is a necessity for every community, including rural communities. On your community’s website, you can share positive community news, local business activity, news, community events, community assets, and community attractions.
Social Media Engagement & Advertising
Social media provides a community with a unique opportunity to quickly and easily reach their target audience or share important community news with residents. Just like your website, you can use social media platforms to share positive community news, local business activity, events, community assets and attractions.
Just because there are modern technologies doesn’t mean you should throw out traditional marketing strategies. Print materials are great for cross-advertising within the small business network in your community.
No successful marketing and branding campaign was ever pulled off without having a plan. Starting with a plan means considering what your community strengths and opportunities are, creating a media plan, creating a community message, identifying your target audience, and creating metrics and measurements to gauge the success of your efforts. When you are ready to market and brand your rural community, Ignite Brand Marketing has extensive experience and success in marketing rural communities including brand development, website creation, social media management, marketing, and much more.