15 Oct, 2018

Why a Company Video Is Important

Video: Marketing Your Business

It only takes a glance at social media, websites, television or just about any other platform to see that video marketing is huge right now. But, it is not just a passing trend. The original video marketing is television commercials but today there is so much more to video marketing than that! Most people today spend a significant amount of time on the computer, on websites, or on their phones so the challenge is to grab them and stand out from competitors in a very saturated environment. Your business brand video can be used in many ways – on your website, on landing pages, on social media platforms, on other websites, and so much more! Many small businesses have a tendency to think video marketing is only for really big companies or businesses in other industries, but video marketing is an essential tool that can (and should) be used by businesses of any size!

Video Marketing Is Here to Stay

Video marketing may not be new, but it is not going anywhere. And, even more specifically, it is rapidly growing!  Video marketing is popular because it is both accessible and effective. Today we have gotten incredibly used to scrolling through pictures. So much so, in fact, that users frequently scroll right past ads that are simply images with text. In many ways, our brains have learned to look right past those images until we see something that grabs us. Video is effective because it grabs people and draws them in to see what is happening. All it takes is that split second decision to stop and see what the video is and bam – you’ve caught a potential customer’s attention.

Video Marketing Converts to Sales Better Than Traditional Image Advertisements

Once you have your customer’s attention, now is the time to grab them and get them to click!  In just a few seconds you can demonstrate who your company is and what your product or service is. Now that the customer knows who you are and what your business does, now is the time for the call to action. Get that customer to click a link and head to your website! Just like that, your ad has converted to a website click. All that is left is getting that customer to make a purchase! Neil Patel, a digital marketing expert, explains why video marketing is so effective and points to some statistics about conversion that support the argument, “The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographics. Organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not…Even car parts retailer Advance Auto Parts has found that including instructional and how-to videos both on its site and Facebook has led to some surprising findings. Visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see a video. And, sharing those how-to tutorials on Facebook and YouTube further increases the retailer’s reach. In the future, you can expect to see more of a focus shifting toward personalization of online video…Personalized video allows more precise segmentation of an ad to run in a targeted demographic. But it’s not just local areas benefitting from this customized targeting. Videos can be developed to focus on real-time deals, weather and even the time of day.”

Get Started with Video Marketing for Your Business Now to Get a Competitive Edge!

Video marketing is a strategic tool that should be utilized by businesses of any size. Video marketing allows you to control the message received about your business while lending a personal touch to your brand. You are able to create awareness about your brand through easily accessible videos that viewers enjoy and are much more likely to actually stop and watch. Further, video marketing is a gift that keeps giving because you can use those videos on your website, on landing pages, in email marketing, on social media, and more!  If you are ready to get started with video marketing for your business, Ignite Brand Marketing has extensive experience in video production and digital marketing that can help you develop and execute an idea for your next video marketing campaign!

Trackback URL: http://www.ignitebrandmarketing.com/importance-of-video-marketing/trackback/