The holidays are upon us and this is the time we often reflect on the previous year and look forward to the coming new year. Tis the season of giving and now is the time to thank your customers for their business. By doing so you not only show your appreciation but you keep your brand fresh in their minds as they begin to look towards a new year of business. Further, holiday customer appreciation gifts are a great way to foster brand recognition and loyalty. And, your generosity will actually provide you a great return on investment (ROI) because it fosters brand loyalty and encourages customers to spread the word about your business.
Entrepreneur takes a closer look at the importance of customer retention and how business can achieve that with holiday customer appreciation gifts, “Customer appreciation is often viewed as a lost art…Customer retention should be an integral part of your marketing strategy, and according to a study conducted by Brain and Company on customer loyalty, customer retention can increase the revenue in profits by more than 25 percent…Customers will wish to have a two-way relationship with the company. One of the easiest ways of making your customers feel more valued and part of a two-way relationship is to continually make them feel valued for their business and loyalty…These kinds of gestures will not cost you much and they can repay you many times over with customer loyalty and word-of-mouth referrals.”
There are so many advantages to giving branded holiday customer appreciation gifts but the gift option possibilities are endless. Fortunately, there are a few lasting staples that have proven their value and worth and are just always a popular gift to receive. Below we take a look at 3-holiday customer appreciation gifts.
4 Holiday Customer Appreciation Gifts to Maximize Your Branding ROI
Who doesn’t love a great holiday gift basket? There are endless customization options – your gift basket could include food (fruit, nuts, candy, chocolates, etc.), promotional wearables, branded promotional products like portable Bluetooth speakers, and if there is a retail component to your business – perhaps even some products that your business sells.
A desk calendar or planner may not seem that creative but the reality is, everyone needs a calendar. And, that calendar will take up valuable real estate on your customer’s desk. This is particularly important because they will likely use that calendar every day and see your business’ branding while being reminded of your generosity which is a great lasting impression and a subtle reminder to continue being a loyal customer.
Gift cards to your business are a great option because it allows the recipient to get whatever they want. It encourages the customer to keep coming back to your business for their needs. And, it may even bolster sales because if the customer spends more than the gift card amount that is profit you may never have received otherwise but occurred because they had a gift card to use. Customers have a lot of power with their spending dollars. They are far more likely to spend their money with a business that is generous and rewards their loyalty.
Local Products To Your Business
If you have clients across the US or even across your state you can give your clients a little taste of what is local to you. For example, putting together a box of goodies that include products from small businesses around your business area can give your clients a little more insight into your business surrounding. Maybe local treats, local winery products, local brewery products, local antiques, and locally crafted items can be included in your holiday gift box to your customer.
Be sure to include a holiday card that is personalized to your business with the holiday gift you send. People still love receiving holiday cards in the mail or with a gift rather than an eCard with an email. Let’s be honest, we all receive enough emails throughout the year, especially this time of year.