City/Government: Umbrella Marketing Services Provided
The City of Kingman was in a state of transition with an election for a new majority on city council up for grabs. The community itself was divided, experiencing the tipping point that rapid growth often brings to small cities and towns. Natives and long-time residents had conducted election campaigns through the political party system for decades. Forums and debates were held at the local Elks’ Lodge or Golden Corral; typically at lunch and at times for party members only. For the community, it became quickly apparent that if the open council seats were going to be filled by new blood, the campaign structure would have to change.
Ignite initiated Vote Kingman, a grassroots effort focused on enhancing the accessibility of the City Council candidates to the community as a whole. As a non-partisan election, the candidates’ political party affiliation took a backseat to their stance on key issues affecting the growth and sustainability of the City. In order to better educate the community on the candidates’ positions, forums and debates were brought into the community itself; being conducted in local bars, parks and other venues. Outside consultants and thought leaders were invited to speak at luncheons on topics where they had experienced success; topics like downtown revitalization, economic development and retail development.
In addition to education on key issues, voter registration and turnout was critical to the success of the campaign. By partnering with the Mohave County Registrar’s office, Vote Kingman utilized social media to generate interest and awareness regarding the voter registration process, the voting process and the importance of the roles of the City Council and Mayoral candidates.