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City/Government: Umbrella Marketing Services Provided


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The Client:

The City of Kingman was in a state of transition with an election for a new majority on city council up for grabs. The community itself was divided, experiencing the tipping point that rapid growth often brings to small cities and towns. Natives and long-time residents had conducted election campaigns through the political party system for decades. Forums and debates were held at the local Elks’ Lodge or Golden Corral; typically at lunch and at times for party members only. For the community, it became quickly apparent that if the open council seats were going to be filled by new blood, the campaign structure would have to change.

 

The Solution:

Ignite initiated Vote Kingman, a grassroots effort focused on enhancing the accessibility of the City Council candidates to the community as a whole. As a non-partisan election, the candidates’ political party affiliation took a backseat to their stance on key issues affecting the growth and sustainability of the City. In order to better educate the community on the candidates’ positions, forums and debates were brought into the community itself; being conducted in local bars, parks and other venues. Outside consultants and thought leaders were invited to speak at luncheons on topics where they had experienced success; topics like downtown revitalization, economic development and retail development.

In addition to education on key issues, voter registration and turnout was critical to the success of the campaign. By partnering with the Mohave County Registrar’s office, Vote Kingman utilized social media to generate interest and awareness regarding the voter registration process, the voting process and the importance of the roles of the City Council and Mayoral candidates.

The Results:

The Vote Kingman campaign was initiated at the beginning of June 2016. By the August Primary Election that same year more than 1200 new voters had registered for the upcoming election.  One of the five city council candidates obtained the majority needed to solidify their position on the new council and the incumbent Mayor lost by a small margin with a run-off required in the November General Election. By November, interest in the election had spread across the community. A new generation of voters with an interest in the growth of Kingman came out in masses to vote for the local election. 10,700 votes were cast in the Mayoral election alone, up from 3700 in the previous Mayoral election.

As an added benefit, the City of Kingman experienced an increase in general interest regarding local issues inspiring better attendance at City Commission meetings and more involvement in City Council meetings and events.